Atlantic Canada’s largest car dealer says it is discontinuing its electric vehicle business.
Steele Auto Group announced last week it discontinued the All EV Canada brand effective June 1. The company says it came to the decision “after careful consideration and evaluation of the current market conditions.”
“Since the acquisition of All EV in July 2021, we have endeavored to consistently deliver exceptional quality and maintain strong relationships with our clients,” reads a statement from Steele Auto Group.
“However, the lack of demand for EV’s in the market has made it increasingly challenging for us to sustain operations and remain profitable.”
The company’s dealerships sold a large inventory of pre-owned Teslas and other electric vehicles. Steele Auto Group says all customers have been contacted, adding it will continue to support EV customers throughout its Steele Auto Group dealer network.
The company also says as it continues to embrace an electric future, “the education and awareness gained throughout this journey has been invaluable.”
All EV Canada operated five locations across Atlantic Canada, including two in New Brunswick. The organization opened a Dieppe location in September 2022 after opening a Fredericton dealership in 2021.