An investment by the federal government announced Monday will see New Brunswick’s Poley Mountain ski resort go forward with upgrades and offer expanded activities.
Ginette Petitpas Taylor, the minister responsible for the Atlantic Canada Opportunities Agency, announced an investment of $94,775 for Poley Mountain through the Tourism Relief Fund.
“With the support announced today, Poley Mountain Resorts will be able to prepare for the future,” said Petitpas Taylor in a news release issued Monday.
“This is an important step in the recovery effort as visitors rediscover the world-class tourism experiences Atlantic Canada has to offer.”
Petitpas Taylor adds that Canada remains focused on supporting the tourism sector as it continues to recover from the COVID-19 pandemic.
Located between New Brunswick’s three major cities, Poley Mountain offers 30 skiing trails, eight bike trails, four lifts, and a large five-storey tower.
Ottawa says this investment will make it easier for visitors to book their own tickets and rent equipment through upgrades to Poley’s online system and add equipment to expand activities.
Added equipment includes bike hangers on chair lift chairs, and mountain and e-bikes.
Michael MacNeil, president of Poley Mountain Resorts, said ACOA’s support will have a real impact and will help the resort’s efforts to diversify to an all-season tourism destination.
“With 300 acres of wilderness and a large, modern lodge, Poley Mountain Resorts is well positioned to be a pillar of tourism, employment, and economic development,” he said.